Branded Luxury Homes Appeal To The Lifestyle Of India’s Rich Home Buyers

Branded Luxury Homes
Branded Luxury Homes Appeal To The Lifestyle Of India’s Rich Home Buyers

Branded  luxury  homes  are  a  new  trend  in  ultra-luxury  housing  segment  and  appeal  to  the  lifestyle  of  India’s  super-rich  and  adds  to  their  aspirational  value  of  the  buyers. The  concept  of  branded  luxury  homes  is  to  create  unique  and  provide  to  its  target  customers  professionally  designed  interiors  and  exteriors, centralized  facilities  management  and  other  features  like  high-grade  surveillance  and  security.

Some  of  the  leading  Indian  developers  are  teaming  up  with  world  celebrity  designers  for  the  interiors  of their  branded  luxury  homes  based  on  the  Disney  theme  to  Spanish-style  living  and  interiors  designed  by them. The  international  designers  and  major  brands  including  Giorgio  Armani, Trump, John  Hitchcox, Phillippe  Starck, Jade  Jagger  to  Steve  Leung  are  tying  up  with  Indian  developers  for  residential  projects  of branded  luxury  homes, as  rich  Indians  are  looking  for  the  lifestyle  which  has  value-add  of  the  brand.

This  new  trend  of  branded  luxury  homes  is  getting  great  success  in  the  Indian  housing  market  and  the  demand  for  it  has  been  increasing  in  cities  like  Mumbai, Pune, Bangalore  and  Delhi – NCR.  The  price  of branded  luxury  homes  in  India  starts  from  Rs  2 – 3  crore, and  can  go  up  to  as  much  as  Rs 100  crore  or more  than  that .

America’s  real  estate  player  Trump  announced  his  first  Indian  project  of  twin  towers  in  Pune. The  Trump Tower, in  the  Worli  area  of  South  Mumbai  is  a   75  story  tower  of  luxury  branded  residential  project  of  Lodha  Group

John  Hitchcox, one  of  the  world’s  most  influential  property  developers  from  Britain, has  also  decided  to  invest  in  India’s  housing  market  of  branded  luxury  homes. And  besides  his  partnership  with  Indian  real estate  players  such  as  Lodha   group  along  with  French  designer  Phillippe  Starck, he  will  also  come  up  with   luxury  residential  projects  in  Noida, Gurgaon, Bangalore  and  Pune. Supertech,  a  north  India  based  developer, has  also  tied  up  with  their  firm  Yoo  Worldwide  for  interior  designing  of  two  of  its  luxury  residential  projects  in  Gurgaon.

Supertech  has  also  tied  up  with  Italian  fashion  brand  Armani  Group  for  interior  designing  for  its  Noida  project  and  the  US-based  Disney  Group  for  providing  Disney-theme  homes  in  Greater  Noida. They  have  also launched  a  project  with  a  Roman-style  architecture  in  Noida.

Others  developers  like  Suntech  Realty, Brys, Ajnara, BPTP  and  Tata  Housing  are  also  tying  up  with international  designers  or  brands. Some  Indian  fashion  designers  have  also  been  capitalizing  on  the  trend, including  Gauri  Khan,  J  J  Walia,  Twinkle  Khanna  and  Sussaine Khan.

Rising  wealth  in  India  and  exposure  to  lifestyle  in  other  major  cities  abroad  and  higher  margins  from  such branded  homes  residential  projects  are  among  the  factors  for  the  emergence  of  this  new  trend  in  the  Indian  housing  market.

Also read: Affordable Homes in India Is A Necessity of Urban Life

 

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